Mobile Marketing allows advertisers to speak directly to their target consumers in a way that no other medium can. It’s immediate and has a much stronger impact than any other advertising medium out there. With Mobile Keyword technology you can build your mobile database, and you can also get immediate consumer response/feedback to help with tracking.
You’ve seen the same technology on American Idol or heard it on the radio. People can text your keyword to 69302 to join your mobile distribution list and start receiving your messages on their phones.